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Mind Over Matcha: The Battle Against Consumer Misconceptions
The surprising strength of consumer beliefs and the uphill battle for truth in the world of matcha marketing.
Mar 9
•
Mike Newton
7
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Mind Over Matcha: The Battle Against Consumer Misconceptions
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8
February 2024
Behind Ceremonial Grade: Exposing 130 Years of Tea History
The Unexpected Story of Ceremonial Tea in America
Feb 8
•
Mike Newton
5
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Behind Ceremonial Grade: Exposing 130 Years of Tea History
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January 2024
Taking Fun Seriously: The Tea Letter in 2024
This year is shaping up to be the most fun yet.
Jan 19
•
Mike Newton
5
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Taking Fun Seriously: The Tea Letter in 2024
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3
October 2023
Learning to let go (of pooping)
I have a baby and she doesn't know how to poop yet
Oct 21, 2023
•
Mike Newton
8
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Learning to let go (of pooping)
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March 2023
Flash Brew #7: When Weirdos Win
A week-late musing on why EEAAO's 7 Oscars gave me hope.
Mar 21, 2023
•
Mike Newton
3
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Flash Brew #7: When Weirdos Win
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Flash Brew #6: Celebrating by Serving
Birthday tea in the park is the perfect chance to serve others.
Mar 16, 2023
•
Mike Newton
4
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Flash Brew #6: Celebrating by Serving
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Flash Brew #5: Useless Distinctions
Beginner tea drinkiners should quickly leave behind categorical ways of thinking about tea.
Mar 10, 2023
•
Mike Newton
2
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Flash Brew #5: Useless Distinctions
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February 2023
Flash Brew #4: Life After Death
Eternity in a dinner plate.
Feb 22, 2023
•
Mike Newton
5
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Flash Brew #4: Life After Death
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Flash Brew #3: Moving Meditation
If anything can be the object of focus, why not tea?
Feb 15, 2023
•
Mike Newton
1
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Flash Brew #3: Moving Meditation
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Flash Brew #2: Buy A Tetsubin
Learn to take care of important things.
Feb 14, 2023
•
Mike Newton
2
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Flash Brew #2: Buy A Tetsubin
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Flash Brew #1: Boiling Water on Green Tea
Don't let green tea control your life.
Feb 13, 2023
•
Mike Newton
4
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Flash Brew #1: Boiling Water on Green Tea
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When the Lights Go Down in the City
Three days without power is plenty of time for contemplation
Feb 12, 2023
•
Mike Newton
4
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When the Lights Go Down in the City
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